Strategic Co-op Preparation | Park Slope

Seller advisory and pre-sale execution

The seller had outgrown her Park Slope co-op while raising her children and wanted to sell quickly. The apartment was heavily cluttered, showing wear, and the building’s hallway and stairwells were visibly dirty. In its current condition, the unit was unlikely to show well or achieve its full value.

I was engaged to advise on how to prepare the apartment and building presentation for sale and to manage the necessary steps efficiently. This included:

• Advising the seller to vacate the apartment prior to listing

• Coordinating repairs, including resolving a leaking bathtub fixture that required opening the wall and re-tiling

• Recommending and arranging repainting of the apartment

• Identifying and coordinating professional cleaning for both the unit and common areas

• Managing photography and launch timing

• Advising against a video tour to keep the presentation focused and controlled

The focus was on removing friction for buyers and presenting the apartment as clean, cared for, and move-in ready.

Outcome

After preparation, the apartment showed exceptionally well. The listing attracted multiple offers shortly after launch, several above the asking price. The seller accepted a strong offer and closed quickly.

Examples are representative of advisory work. Details adjusted for privacy and compliance.